The government is urging more Malaysians to embrace the Time-of-Use (ToU) electricity tariff scheme as part of broader efforts to manage rising living costs and improve national energy efficiency amid global market uncertainties.

The Ministry of Energy Transition and Water Transformation (PETRA) reported that as of February, 128,868 consumers had opted into the scheme, signalling a steady increase in public acceptance of time-based electricity pricing.

PETRA explained that the ToU model enables consumers to pay different tariff rates depending on when electricity is used, encouraging a shift away from peak demand periods to more cost-effective off-peak hours.

Peak periods are generally observed on weekdays between 2 pm and 10 pm, when electricity usage is highest and tariffs are correspondingly elevated. In contrast, off-peak hours – covering nights, weekends and public holidays – offer more affordable rates.

By leveraging this pricing structure, consumers can reduce their electricity expenses by rescheduling high-energy activities such as operating air-conditioners, washing machines, water heaters and charging electric vehicles to off-peak times.

“The pricing difference encourages more mindful consumption and better planning of daily energy use,” the ministry said.

Beyond individual savings, PETRA noted that wider adoption of the ToU scheme could help balance electricity demand, reducing strain on the grid during high-usage periods while supporting a more sustainable energy ecosystem.

The ministry added that the initiative aligns with national priorities under the Malaysia MADANI framework, which emphasises sustainability, cost efficiency and the well-being of the people.

“As consumers adopt more responsible energy practices, they not only lower their utility bills but also contribute to environmental preservation and long-term national resilience,” the statement said.

-THE MALAYSIA VOICE