Eco-Shop, Malaysia’s leading ultra-affordable household retailer, marked the ‘Satu Senyuman Seribu Makna’ initiative with their biggest community campaign on 20 September 2025 at MAEPS Serdang.

The celebration brought together more than 1,000 participants, including children and caretakers from charity homes across Malaysia. In collaboration with the Budimas Charitable Foundation, it was recorded as the company’s largest CSR celebration to date and proof of their commitment to social inclusion, dignity, and community uplift.

Launched as a nationwide initiative in conjunction with Malaysia Day, the campaign aimed to spread joy and foster meaningful connections beyond traditional festivities. It featured exclusive in-store promotions, community outreach activities in partnership with The Budimas Charitable Foundation, and a special appearance by Che Sayang, a beloved homegrown chef and online personality.

In line with the celebration, Eco-Shop achieved an ASEAN records for the ‘Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities’ with participation from charity homes nationwide. The recognition underscored the remarkable scale of the initiative and positioned the campaign as one of the most impactful community efforts organised by the brand.

To inspire and uplift children in a meaningful way, Eco-Shop teamed up with beloved local personality Che Sayang, known for his down-to-earth charm and warmth. Throughout the collaboration, they visited charity homes across the country, sharing meals, laughter, and precious moments with underprivileged communities in the spirit of togetherness ahead of Malaysia Day.

-THE MALAYSIA VOICE