BY: NADHIRA ZA

Over the decades, there has been a steady stream and flow of foreign tourists and visitors to this country which the tourism industry is only now aware of and are taking steps to capitalise on this by studying the phenomenon.

It really is never too late for the tourism industry in the country to have a meeting of all stakeholders to brainstorm and thrash out and iron out the kinks that are in the way of explosive growth.

The Ministry of Culture, Arts and Tourism has been alerted of a deluge of visitor arrivals from mainland China and the Indian sub-continent and they must up the ante in attracting this mass market tourists.

Needless to say, the tourism industry could be the one throwing a lifeline in boosting the Malaysian economy and the local population must extend the warmth and hospitality to these people arriving from all over the world.

Other than this, there must be worldwide publicity campaigns and awareness to entice and lure tourists with the sights and sounds of the country, the wide range of gastronomical fare and events lined up for everyone.

The resources are all available in this country for anyone to have a pleasant and good stay in Malaysia and the potential and promise of local tourists wanting to discover their own country is also a ready market to tap.

-THE MALAYSIA VOICE