Retail’s Big Show APAC (NRF 2025 APAC), world’s leading sports brand Puma and global financial technology platform Adyen shared how their strategic partnership is transforming retail operations and customer experiences across Asia Pacific and beyond.

From flagship stores to high-pressure, high-volume environments like Formula 1 events, Puma is leveraging Adyen’s unified commerce platform to deliver fast, frictionless, and flexible customer experiences—online, offline, and everywhere in between.

Since 2020, Puma has partnered with Adyen to consolidate its previously fragmented payment systems. Before that, multiple providers across different markets led to issues with fraud, reconciliation delays, and inconsistent customer experiences.

By migrating to Adyen’s single platform, Puma has streamlined backend operations, improved reporting accuracy, and accelerated store and event rollouts in Hong Kong, Singapore, Malaysia, Australia and New Zealand, the UK, and other European markets.

This partnership underscores a growing trend among global retailers to consolidate fragmented payment systems into unified platforms—streamlining operations and enhancing the customer journey across every channel.

“Retail today is about agility, speed, and personalization. From F1 events to everyday store operations, our partnership with Puma is a clear example of how unified commerce can empower retailers to operate smarter, move faster, and adapt to rapidly changing market conditions,” said Ben Wong, General Manager, Southeast Asia & Hong Kong at Adyen.

-THE MALAYSIA VOICE