The Food Merchant introduces its Prelude signature concept

by | Oct 12, 2023 | Business, LOCAL, NATIONAL, NEWS | 0 comments

Malaysia’s foremost gourmet grocer, The Food Merchant recently launched its signature concept store, The Food Merchant Prelude exclusively at Pavilion Damansara Heights.

As an anchor tenant at Kuala Lumpur’s most prestigious address, The Food Merchant Prelude features a grab-and-go concept that curates premium grocery shopping.

The Food Merchant began its journey in 2021 with the opening of its flagship store in Pavilion Bukit Jalil, with the theme of ‘Celebration of Food’. In 2022, they expanded by adding locations at the Pavilion Embassy, WCity OUG Sales Gallery and Datum Jelatek.

This year, TFM opened an outlet in RainTreeRain and is set to redefine the grocery shopping experience with The Food Merchant Prelude at Pavilion Damansara Heights. TFM is also the brainchild of the founders responsible for the success of the Village Grocer chain with more than 30 stores nationwide.

“We are delighted to mark our two-year milestone with the opening of The Food Merchant Prelude. This is a testament to our commitment to providing a haven where luxury and taste take center stage.

“The Food Merchant Prelude is described as a ‘Prelude’ because it sets the stage for an upcoming Phase 2, targeted to open in the later part of 2024, which promises even more expansive and exciting experiences.

“As a gourmet grocer, we not only bring diversity and quality grocery offerings to our customers.

“We also bring distinguished dine-in experience featuring authentic international cuisine, seamlessly bringing together flavours from East Asian oceans to European vineyards, all within a single, inviting space,” said Ivan Tan, The Food Merchant ️Managing Director.