In a statement, and in an unprecedented move, the Domestic Trade and Cost of Living Ministry (KPDN) has allowed the sale of non price controlled sugar which is seen as a step towards liberalisation of the sugar retail market.

The Ministry added that this type of sugar which is aimed at the premium market, sold as Refined White Sugar Jernih (also known as pure refined white sugar) is not subjected to price controls, unlike conventional granulated sugar.

This premium sugar comes from local refineries belonging to MSM Malaysia Holdings Bhd and Central Sugars Refinery Sdn Bhd (CSR) and is aesthetically more pleasing than regular refined sugar as it has undergone additional refining.

The result of the additional refining is that nearly all impurities and insoluble substances are removed to produce a purer and visually more attractive sugar while not introducing any difference in nutritional value.

KPDN added that the prices of this sugar will be determined by the market and this application by the two companies is part of the marketing plan by them to continue to remain competitive and sustainable.

The government has agreed to their application because Refined White Sugar Jernih will give consumers a wider choice other than white sugar, either coarse or fine, while these two companies are to also ensure production of refined white sugar.

-THE MALAYSIA VOICE