MIHAS 2022 opens its doors to trade visitors

by | Sep 12, 2022 | Business, INTERNATIONAL, NEWS, WORLD | 0 comments

Malaysia’s position as the world’s leading halal hub received a major boost as the Malaysia International Halal Showcase (MIHAS 2022) opened its doors physically and virtually to local and international trade visitors from 7 to 10 September 2022.

MIHAS is the world’s largest dedicated Halal trade fair and this year’s physical event will be held at the Malaysia International Trade and Exhibition Centre (MITEC) while the virtual show is accessible online.

Apart from accessing the exhibitors, visitors to MIHAS were also able to access strategic discourse on latest trends on global trade and market opportunities through knowledge sharing sessions lined-up under the MIHAS 2022 Knowledge Hub component, which was organised in conjunction with the exhibition, on 7 September 2022.

“Providing a platform for discourse and knowledge sharing is just as important as providing a platform for businesses to network. Our goal for the Knowledge Hub sessions is to support every exporter’s next market expansion decision with reliable information from experienced market leaders.

“We believe this is key to helping the nation move closer to its expected export target of RM1.25 trillion for 2025 as outlined in the 12th Malaysia Plan,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.

 The Knowledge Hub sessions were attended by an estimate of 1,000 participants both physically at MITEC and virtually on the MIHAS 2022 microsite.

Discussions during the sessions among others centred around equipping exporters with market-specific regulations and potential bright spots in key Halal markets such as Qatar, United States of America, India and Turkiye.