Leading organization in industrial technology and quality solutions SIRIM Berhad is implementing corporate social responsibility (CSR) initiatives by assisting 30 micro, small and medium entrepreneurs affected by the COVID-19 pandemic that has hit the country since 2020.

The SIRIM Group’s CSR program is implemented to improve the quality of product presentation to help the entrepreneurs further enhance their sales revenue. Most of the entrepreneurs, who are food and beverage operators as well as products such as children’s shoes, received assistance such as brand development, labelling, nutritional content analysis, promotional materials and basics knowledge of digital marketing.

(SIRIM designer’s from Packaging and Security Design Centre is designing one of the SMEs packaging to improve the quality of product presentation.)

President and Group Chief Executive of SIRIM, Dato’ Dr Ahmad Sabirin Arshad, said, the corporate social responsibility programme aims to assist micro, small and medium entrepreneurs that are affected economically due to COVID-19.    

“The CSR effort implemented are also in line with Shared Prosperity Vision 2030 namely Addressing the Wealth and Income Gap as well as supporting the Sustainable Development Goals (SDG) 2030 agenda towards transforming the people’s economy for the better.

“SIRIM has selected 30 entrepreneurs from all over Malaysia and the programme has been initiated since last August. At the end of the programme, the entrepreneurs will each receive logo design, label or packaging complete with nutritional facts in accordance with the nutrition regulations. They will also receive promotional material such as buntings,” he said. 

(SIRIM plays it roles in developing national manufacturing sector with expertise and strong knowledge, SIRIM focus on developing new technologies and improvements in the manufacturing, technology and services sectors. Here is SIRIM Greenpack Packaging supports environmental conservation, especially for the food industry and consumer products.)

Entrepreneurs are also given basic course on product packaging and branding as well as the basics of digital promotion including on social media and online shopping platforms from SIRIM experts from Packaging and Security Design Centre and SIRIM wholly owned subsidiary, SIRIM Training (STS Sdn Bhd). Nutritional testing services on food and beverage was conducted by another subsidiary, SIRIM QAS International Sdn Bhd. 

SIRIM is celebrating its 25th anniversary of corporatisation this year, and the Group’s CSR program coincides with SIRIM’s mandate to lead the development of industrial research and technology as well as quality, said Dato’ Dr. Ahmad Sabirin. 

“SIRIM will always play its roles in developing national manufacturing sector. With expertise and strong knowledge, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We foster the development of Small and Medium Enterprises (SMEs) by offering solutions to enable the use and improvement of technology, making SIRIM the Best Partner for Innovation for SMEs, he added. 

CAPTIONS:

Entrepreneurs were given basic course on product packaging, branding and basics digital promotion on social media and online shopping platforms from SIRIM experts. 

SIRIM designer’s from Packaging and Security Design Centre is designing one of the SMEs packaging to improve the quality of product presentation.  

SIRIM plays it roles in developing national manufacturing sector with expertise and strong knowledge, SIRIM focus on developing new technologies and improvements in the manufacturing, technology and services sectors. Here is SIRIM Greenpack Packaging supports environmental conservation, especially for the food industry and consumer products.