Skechers has tapped well-acclaimed South Korean actor Park Seo Jun as its Regional Brand Ambassador to front their 2021/22 campaigns, with his first official appearance starting with the campaign for Skechers D’Lites 4.0 collection. 

The Itaewon Class actor joins a roster of brand ambassadors and fellow South Korean stars including boyband EXO, girl group SISTAR and rapper Zico, as well as Bruneian actor and singer, Wu Zun, to name a few.

The first video campaign, titled ‘Find Your New Comfort Zone with Skechers’, shows the star breaking out from the monotony with the aim to inspire consumers to embrace life’s fluidity and venture into new possibilities as they come – all while dressing in style and comfort and pushing the boundaries with his style with the Skechers D’Lites 4.0.

“I feel very honoured and happy to be the new Skechers Regional Brand Ambassador. Shoes are important for people like me, who are always on the move. I strongly recommend Skechers, which is not only stylish, but also really comfortable to wear! I can’t wait to share my favourite Skechers looks with everyone and hope all of you will like them too!,” commented Park Seo Jun in a press release.

This campaign will launch across Singapore, Hong Kong, Macau, Malaysia, Thailand, and Vietnam on various online, in-store and outdoor advertising.

Source: Sketchers