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Hyundai Unveils Its ‘Re:Style 2021’ Fashion Collection Made From Repurposed Discarded Vehicle Materials
Hyundai Motor recently unveiled the third instalment of “Re:Style,” their upcycling fashion project that uses repurposed materials discarded during the automobile manufacturing process, in Seoul and Paris in collaboration with fashion select shops L’Eclaireur and Boontheshop.
The unique collaboration highlights the motor company’s ever-growing commitment to eco-friendly manufacturing and reflects the two fashion companies’ shared commitment to eco-friendly production and the offering of easily accessible and wearable fashion items.
This year’s Re:Style collection features twelve fashion items comprising track jackets, sweatshirts, zip-up hoodies, short pants and long pants, all sourced from leftover materials from car manufacturing, such as airbags and seatbelts, have been used. In addition, eco-friendly materials incorporated into the Hyundai IONIQ 5, such as Bio PET and recycled fibres, were also used, enhancing wearability and demonstrating the potential for utilizing bio materials in fashion and beyond.
“As a company in charge of fashion distribution, we have always had concerns about the impact of discarded clothing materials on our planet Earth,” said Michael Hadida, CEO of L’Eclaireur. “So, by reusing the wearable pieces from automobile manufacturing and channelling the generated profits into other projects, we hope to create a virtuous cycle of sustainability and uniquely contribute to saving our planet.”
Additionally, proceeds from the sales will go to various sustainable projects by Hyundai Motor, with L’Eclaireur and BoontheShop joining the cause on the basis of their shared commitment. An online video campaign for Re:Style is up now on Hyundai’s Youtube Channel, and features actress Doona Bae, actor KyoHwan Koo and virtual influencer Shudu, all wearing items from the collection, illuminating the campaign’s purpose and philosophy.
The collection will be available at L’Eclaireur and Boontheshop’s offline stores from October 14th to 28th in limited quantities, while the online release to run for four weeks through November 10th.
Source: Hyundai Motor Company