Malaysia External Trade Development Corporation (Matrade) has brought Malaysian products to Chinese consumers by launching the Malaysia Commodities Festival over this week in Beijing, China.

As part of Matrade’s efforts to explore potential markets, they have gone to China, which is a lucrative market, especially for food products, with growing demand for imported items by its middle class.

As a result, over 30 categories of goods can be found on the racks of the 7Fresh supermarket chain.

The items are mainly food and beverages, including cookies, chocolate, coffee, snacks, cooking paste and sauces.

There are also cleaning products, skincare and daily necessities to be offered to shoppers.

7Fresh, which has 37 outlets throughout China, is a subsidiary of JD.com which is one of the two biggest e-commerce platforms in the country.

China is Malaysia’s largest trading partner for the 12th consecutive year while Malaysia is China’s ninth largest trading partner globally.

-THE MALAYSIA VOICE