H&M Taps Female Skate Collective The Skate Kitchen For Latest Collection With No Fear

by | Oct 5, 2021 | FASHION, LIFESTYLE, LUXURY | 0 comments

H&M is collaborating with iconic 90’s and early 2000s American skate and streetwear brand No Fear for a relaunch collection that takes on a more female perspective. The brand enlisted the help of New York-based all-female skate crew, The Skate Kitchen, who feature as co-creators and stars of the campaign, and sees the collection playing with oversized and bodycon silhouettes through elevated basics and striking graphic logos and illustrations.

(Photo Courtesy: H&M)

The main colour palette of the collection is vibrant green, black and white, while the co-created pieces with The Skate Kitchen are in a colour palette of beige, khaki brown, green and washed black. Take your pick of 23 garments from oversized T-shirts and crop tops to sweatshirts and hoodies with the addition of 11 accessories consisting of bags, beanies, trainers, scarves and stickers.

“Everyone is scared, but the No Fear mindset is to look fear in the eyes and go for it,” says Rachelle Vinberg, member of The Skate Kitchen.

(Photo Courtesy: H&M)

The Skate Kitchen comprise of Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo, and Jules Lorenzo. Together, they speak up for inclusion with the aim of a better and more equal world and are fearless in the face of challenges, willing to try out new things and own it.

The No Fear x H&M collection will be available internationally in-stores and online from October 14th.

Source: H&M