Reebok And Jelly Belly Unveil Gummy Collaborative Sneaker Collection

by | Sep 27, 2021 | FASHION, LIFESTYLE | 0 comments

Reebok has partnered with Jelly Belly for a colourful assortment of sweet kicks inspired by the latter’s unique flavours. The Reebok x Jelly Belly footwear collection consists of four models including two versions of the Club C Legacy, Instapump Fury, Club C Revenge and Leather Legacy.

(Photo Courtesy: Reebok)

The first Club C Legacy takes inspiration from BeanBoozled, the spin-the-wheel game of luck developed by Jelly Belly themselves, and is available in two versions of each color–Tutti-Fruitti and Stinky Socks– while the second represents the flavours of lemon lime, Island Punch and cream soda and offers contrast stitching throughout and a gradient mid panel.

The Club C Revenge keeps the iconic chalk upper and colourful details from the strawberry daiquiri to caramel corn flavours – on the stripes, tongue, heel and lining. The top lace hole has even been replaced with a chocolate pudding jelly bean detail.

Classic Leather Legacy – Rounding out the collection is the Reebok x Jelly Belly Classic Leather Legacy which incorporates some of the most iconic Jelly Belly flavors including licorice, Tutti-Fruitti and bubble gum. Each of these flavors, and more, are represented in the colors of the shoe, which is covered in an eye-catching gradient upper.

Wrapping up the ensemble is the Instapump Fury featuring some of the brand’s brightest fruit flavors. Topped with multi-color uppers that reference the sour cherry, pink grapefruit, Berry Blue, lime and plum flavours, the silhouette also features silicone details on the toe and PUMP bladder. All of the shoes have also been made using sustainable bio textile sourced from sugarcane.

(Photo Courtesy: Reebok)

The Reebok x Jelly Belly footwear collection will be available on the Reebok online store from September 26th, followed by a global release on September 28th.

Source: Reebok