about-face, the multi-dimensional colour cosmetics brand founded by singer-songwriter Halsey, has announced the release of ‘Fractal: the most wearable glitter ever’, the first new collection since the brand’s debut inspired by an evolution of intensity and depth in both pigment and shine.

(Photo Courtesy: about-face)

The about-face Fractal collection features exclusive formulas across 21 new products for eyes, lips and introduces a brow extension including eight shades of Glitter Eye Paint, a shimmer-loaded, silky smooth mousse shadow with pearlized pigment, eight shades of Glitter Lip Colour, a supple, dense waterproof liquid formulation with intense sparkle, 4 limited edition Glitter Brow Gel shades, a limited-edition, lightweight transparent gel to define, shape, and hold hair,  a two piece brush duo and a limited-edition a purple waterproof PVC cosmetics bag.

(Photo Courtesy: about-face)

“I wanted to name this collection ‘Fractal’ because by definition, it’s a phenomenon that brings a unique order to chaos,” said Halsey, about-face Founder, Head Makeup Artist, and Chief Creative Officer. “Delivering a beautiful, glittering look with confidence from unapologetically aggressive to subtle dusting, my Fractal collection allows anyone to invent their own futuristic vision.”  

The Fractal by about-face drops on September 14^th exclusively on the about-face online store.

Source: about-face