Bilingual, Multi-Topical News and Views
Sunway Commits Advertising Funds To Aid Over 2,100 B40 Families Leading Up To Malaysia Day
In a continuous effort to help Malaysians who are hardest hit by the pandemic, Sunway Group is committing its advertising funds this National Day and Malaysia Day to assist B40 communities that are economically affected through the #SunwayforGood Food Bank initiative.
This food bank drive will see more than 25,000 kilogrammes of food being distributed to some 2,100 B40 families across Selangor, Kuala Lumpur, Perak, Penang and Johor throughout this period until Malaysia Day.
(#SunwayforGood Food Bank delivering aid to a recipient at PPR Desa Mentari / Sunway Group)
Since last year, more than 100,000 kilogrammes of food have been distributed to beneficiaries across the country under this initiative.
The largest of its kind in Malaysia, #SunwayforGood Food Bank is part of the flagship #SunwayforGood umbrella which pledges to promote sustainability and social responsibility efforts through three core areas namely education, healthcare, and community enrichment, aligned with the Group’s commitment to advancing the 17 UN Sustainable Development Goals.
Since its inception, #SunwayforGood has touched the lives of over half a million beneficiaries, and aims to positively impact more than one million Malaysians by 2030.
(Sunway Group is focusing their efforts on solely helping the underserved in the lead up to Malaysia Day / Sunway Group)
Sunway Group Deputy Executive Chairman Tan Sri Datuk Seri Razman M. Hashim said, “The prolonged Movement Control Order to stem the spread of COVID-19 this year has worsened the economic impact for B40 communities in our country. Unemployment is rising and the situation is expected to worsen before it gets better.”
“Together with our people at Sunway and our NGO partners, it is our hope that this gesture of committing our advertising funds to help build resilience among those made vulnerable under these trying circumstances will reaffirm the spirit of unity and patriotism that cuts across racial and religious lines.”
In Selangor and Perak, Sunway will work with the Development of Human Resources for Rural Areas (DHRRA) to identify some 1,000 B40 families in need and deliver groceries and basic necessities directly to them.
(Sunway is partnering various NGOs to identify the beneficiaries and distribute the provisions accordingly / Sunway Group)
Sunway will also be working with DHRRA alongside Adab Youth Garage to purchase and deliver provisions to more than 200 B40 families living around Kuala Lumpur, while Sunway teams in Penang and Johor are working with Kechara Soup Kitchen and Malaysian Red Crescent respectively in providing food aid to hundreds of families below the poverty line.
Among the essential provisions are, rice, salt, condensed milk, sugar, oil and canned food such as sardine and tuna, as well as close to 170,000 sachets of coffee provided by Super Coffee.
To date, Sunway has committed almost RM 60 million to support the battle against this global pandemic, which includes providing the government four vaccination centres (PPVs), spanning close to 200,000 square feet, for free up to 12 months.