After announcing that Beyoncé and Jay-Z will be serving as Tiffany & Co.’s new brand ambassadors, the powerhouse couple will be starring in the luxury jeweller’s latest campaign, “ABOUT LOVE.”

Set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982), the pièce de résistance of the campaign is the iconic 128.54-carat Tiffany Diamond, worn for the first time in the campaign by none other than Queen B herself, with Jay-Z rocking Jean Schlumberger’s legendary Bird on a Rock brooch.

(Photo Courtesy: Tiffany & Co. / Mason Poole)

“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, Executive Vice President of Product & Communications in an official release. “We are honoured to have the Carters as a part of the Tiffany family.” 

As a part of the house’s partnership with the Carters, Tiffany & Co. will also be pledging USD $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).

(Photo Courtesy: Tiffany & Co. / Mason Poole)

The “ABOUT LOVE” campaign launches internationally in print from September 2^nd, with an Emmanuel Adjei-directed film featuring set in the Orum House in Los Angeles and Beyoncé’s rendition of “Moon River” made famous by Audrey Hepburn in the 1961 film Breakfast at Tiffany’s that will launch on Tiffany’s website starting September 15^th.

Source: Tiffany & Co.