In response to give back and aid the needy in this critical time, 76 Tunku Abdul Rahman University College (TAR UC) Year 2 Diploma in Public Relations students collaborated with Dialogue in the Dark Malaysia (DID MY Academy) to organise the Love In Generosity, Hope and Time “L.I.G.H.T” e-charity campaign from August 16^th to September 12^th with the aim to create awareness and raise funds for the disabled and underprivileged children, youths and adults impacted by the ongoing COVID-19 pandemic. 

The one-month e-campaign consists of a few heart-warming initiatives designed by the students through Simply Giving charity donation, charity sales, a talk show and four inspiring workshops entitle Change Your Destiny with Your Own Effort, Light Up the Lantern, Limitless, Road to Success Through Overcoming Adversity, with two activity-based learning pursuits: a sign language and art workshop. A variety of exciting games such as the Mafia Game and Mystery Food Challenge, and an e-concert are scheduled for the public to participate from the comfort of their own home.

“We are humble to partake and collaborate with DID MY Academy; it is not only their hope to raise awareness for this community but to make sure every role we hold and play makes a difference,” commented Ms Leong Yan Yu, “L.I.G.H.T” e-Charity Campaign Organising Chairperson. 

“Their contribution is a deep message of love and generosity while providing hope for the individuals over time. I am extremely grateful for this opportunity, and proud of the immense effort and nobility demonstrated by my team members in backing this cause.”

As part of their give back commitment, all proceeds will be donated to DID MY Academy to support communal learning programs and dialogue training activities. To donate, participate and engage, visit the “L.I.G.H.T” e-Charity Campaign social media pages on Facebook and Instagram  for more information.