Gucci’s latest summer sweet #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references.

Directed and shot by artist Petra Collins, the campaign sees trailblazing singer-songwriter Miley Cyrus as the protagonist of the story, surrounding herself with perfectly groomed white poodles and soft Persian cats outside a home complete with a white picket fence and neatly tended flowerbeds. Miley is pictured in the garden before escaping to the beach where she’s playing her electric guitar. 

First created by artist and illustrator Vittorio Accornero for Gucci in 1966, the packaging is reimagined by Alessandro Michele’s vision and features a new take on the House’s distinctive pattern with the fragrance encased within an elongated pink lacquer glass bottle crafted partly from recycled glass and a gold cap.

(Photo Courtesy: GUCCI)

The perfect embodiment of a generation driven by authenticity and self-expression., the ambience is further enhanced by Miley’s cover of Shampoo’s ’90s track “Delicious.” Scenes tinted with pastel hues create the film’s surreal spirit and draw the viewer into another dimension where nature springs to life as Miley transforms into an illustrated character, taking centre stage among colourful flowers.

(Photo Courtesy: GUCCI)

Gucci Flora Gorgeous Gardenia will be available August 2021 exclusively at Sephora and will be available nationally in October 2021.