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By Lee Meng Chee

Social media can be a useful tool when it comes to advertising and marketing a product or service. There are billions of people who are active on social media from all around the world. Users go on social media to interact and engage with friends, family and even classmates or colleagues. As such, it is advantageous to business owners to promote their products or services on any social media sites. It is also comparatively more cost effective compared to traditional marketing. 

Many businesses these days utilise social media sites such as Whatsapp, Facebook, YouTube, Instagram and even Twitter to communicate with their customers. There are several benefits for social media advertising, one of them is to help in creating brand awareness. Advertising and providing more information about your product or service would be vital for you to gain the trust of your potential customers. Through social media, brands are able to be recognised by a wider audience in Malaysia and also overseas. 

Social media enables businesses to communicate with customers on a faster and larger scale. You could also engage and partner with other brands, clients and investors through social media. With social media advertising posts that appear honest, trustworthy and sincere, your posts would go “viral” and many people would be interested to purchase your product, share about your brand to their friends and family or pay to use your service. 

It is also important to create videos that give a short but detailed explanation of your product and also update your social media pages regularly with brand-related posts. Also ensure that you know your targeted audience on different social media platforms and specifically cater relevant advertisements to your audience.  

In order to understand what your customers’ experiences are after using your product or service, it is important to ask for feedback to improve the quality of your products and services. You may conduct a survey on social media to gather data about customers’ preference or suggestions. 

If you would prefer a more professional approach in marketing your products or services on social media, you may seek the help of social media agencies. These agencies would plan for online marketing specifically for your brand. 

** The views expressed on this opinion is of the writer and not the publisher