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AN ENTRPRENEURIAL PROWESS THAT GOES THE DISTANCE
No love and trust is ever more heartfelt when you have your soulmate for life to constantly reassure you to never give up on your dreams and lift you up whenever the fall is hard. Aini Hafiza Hussin, stumbled into sudden hardships and rose to success and always has her past to remind her to never stumble twice. Counting her blessings, these are the gifts that Aini, the founder of Adreana Beauty will always be grateful for her success and she has her inspiring stories to share with TMV.
“I remember crying out loud when my mother couldn’t buy me a bag, I felt angry at her but later crying inside for being selfish after realizing she had no money at all. From that moment on, I promised to myself that my children will never have to feel what I felt back then,” reminisces Aini Hafiza Hussin.
Aini, a Bachelor in Technology Management graduate from Universiti Teknologi Malaysia has always been a self-motivated lady. However, her decision to give up her position as the Assistant Manager at Bumisoft Sdn Bhd, a company specialising in Information Technology, seemed very foolish back then. “I decided to raise my first child on my own, thinking my family could survive on a single income. However, fate struck deep when my husband was given the boot and the struggle took its toll with only RM1,000 left in my bank account after I delivered my second child.
“I had zero knowledge on beauty and health care, let alone on how to do retail of one,” says Aini. However, strong-willed as she has always been, she succeeded to convince a researcher from Universiti Malaya, who just came out with a new beauty product to let her carry and promote the brand despite having only RM500 left in her bank account.
“Without any strong testimonial reviews, the first 50 sets of the products did not go well at all and I had to give away 30 sets for free trial with no profit margin. During that moment, my husband, Ahmad Imran Ramli has always been by my side to constantly give me a pat on the back and for that, I am even more in love with him,” shares Aini.
“Luckily I received good reviews after the free trial packages that I had given out for samples were well accepted and restocked with the money I borrowed from my mother-in-law,” shares Aini. This time around, it is important for her to represent herself and her brand by thrusting herself into the limelight. With no rock unturned, she gained more trust and built broader networks with celebrities and those in the entertainment circle.
Adreana Beauty Skincare stands out among other local brands for its water-hydrating based product with sea salt and potassium as its main ingredients. The ingredients are beneficial in locking the skin’s moisture rather than dehydrating the skin due to the sodium lauryl sulphate foaming effects. A ‘hands-off’ solution to your beauty regime, it will only require spraying cleanser, toner and moisturizer straight to the face without the circular motion of cleansing. As sceptical as it may sound, this will minimize the germinal contact. “You can find our products at GPharmax in Terengganu and Farmasi Durian Tunggal at Melaka. Besides, we also advertised our products on social media platforms for nationwide promotion,” says Aini who is persistent in collaborating with MATRADE and other related agencies to introduce her products worldwide.
At 36 years of age, Aini’s tremendous life-changing leap can only serve to give assurance to all the young entrepreneurs out there – to be bold and never be afraid of falling down as you embark on your journey in life. Her humble approach with genuine understanding and full support for her business team really paved the way for her to keep building the right networks. “My husband would always remind me that unsuccessful people make a decision based on their current situations while successful people make decisions based on where they want in life. If you want to start and sustain a business, you have to know and focus on the reason why you are starting it. Don’t give up if circumstances are not in your favour. Show to the world that you can achieve your 5-6 digit income by doing online business,” says Aini who believes that everyone can have the opportunity to seize their moment of success in life.