Reebok has launched its FW21 basketball campaign “Courting Greatness” to empower youths to create playable basketball spaces through an AR tool that utilizes augmented reality to help players map out court features on walls, fences, parking lots and alleyways worldwide. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.

Inspire creativity and build awareness around the tool, Reebok will be working with local artists in major cities to construct playable basketball art installations starting with their partnership with NYC creative collective New York Sunshine to create a court using raw, industrial materials, to initiate the campaign that will honour the upcoming Question Mid “Iverson Four”.

(Photo Courtesy: Reebok)

The temporary installation is located at 29 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.

“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”

(Photo Courtesy: Reebok)

Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ‘04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.

Hoopers can visit “Courting Greatness” today to access the augmented reality tool and the Question Mid “Iverson Four” is available globally beginning July 31^st in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok.com.