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Cognac Hennessy Unveils Two Limited Edition Bottles In Partnership With The NBA
Marking its first-ever product collaboration with the NBA, the Cognac Hennessy is proud to release two limited-edition bottles and a specially-curated cocktail list as part of its partnership with the NBA, the Hennessy V.S. or Hennessy V.S.O.P. Privilège. The collaboration also marks the Maison’s first partnership with a U.S. sports league.
With intense character and full-bodied flavors, Hennessy V.S. offers toasted and fruit notes with a rich, clearly defined palate and a welcoming exuberance. On the other hand, the Hennessy V.S.O.P. Privilège conveys the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years.
Cognac Hennessy is also proud to present over 30 NBA-inspired cocktails, each one representing a city or region that the teams play in, including the Great Lakes Hoops and the Sets in the West inspired by the final two teams competing for the 2021 NBA championship.
Crafted by Hennessy’s Global Ambassador and Mixologist, Jordan Bushell, the recipes perfectly balance between sweet and tart, layered and complex, warm, crisp, dry, and rich. The range of NBA-inspired cocktails include the Bottom to the Top, a dessert-in-a-glass, topped with Hennessy Cheesecake Whipped Cream and inspired by the New York Knicks, the Hawkin Peaches, a Cognac-enhanced take on Southern sweet iced tea and inspired by the Atlanta Hawks or the Fruit of the Gardens, a slow-sipper garnished with an orange twist and inspired by the Boston Celtics.
The limited-edition Hennessy x NBA bottles are now available in select markets.