Coach has unveiled its global Fall 2021 campaign starring long-time members of the Coach Family Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin and shot by Renell Medrano that aims to showcase “the moments of unexpected joy that are only possible when friends and communities come together.”

The collection introduces the house’s new Tate and Soft Tabby bags, Hitch Backpack and the reintroduction of its iconic Rogue bag. Inspired by Coach Creative Director Stuart Vevers’ latest vision for the house, the collection also includes plush shearling coats and leather jackets made in collaboration with the heritage American outerwear brand Schott.

“When you’re with friends, possibilities are endless,” said Lopez. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”

(Photo Courtesy: COACH)

The campaign was captured in cities around the world and highlighting outdoor get-togethers and block parties with real communities coming together, including Miami jump-rope team The Hurricane Jumpers, Afro-Cuban jazz band Miguel Cruz and Sugarcane and Tokyo-based band Gliiico.

“The idea of being amongst friends means being around people you’re comfortable with,” said Jordan. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.” 

Coach also collaborated with an extended cast to create the campaign that includes Jeremy Lin’s closest friends from college, Kheaton Scott and Nathan Liu, and students from Dream It Real, Coach’s initiative focused on helping break cycles of inequality by empowering the next generation to reach their full potential through higher education.

Source: Coach