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EXPANDING THE FRONTIERS OF SUCCESS
In an interview with TMV, Karl Kelana and Dr Diyana share about their brand, DOCTOx, which became well known in the local as well as in the global market.
DOCTOx is a cosmetic brand consisting of a wide range of skin care and make-up products that are well known for its quality ingredients used. Founded by Karl Kelana and his wife Dr Diyana, the DOCTOx brand is well known by many people in the nation, especially after the initial opening of a few premises and kiosks in AEON.
“The trump card of our products is definitely the material and the brand, DOCTOx itself. Whenever someone spots our products, he is sure to be able to identify us. Karl played a major role in organising marketing strategies and bringing out the uniqueness of DOCTOx whilst I am utilising all my knowledge and experience from my medical years and applying it to our products’ development,” says Dr Diyana, or more fondly known as Dr Dya.
The main ingredient of their products is imported overseas before they are specially designed and formulated. All DOCTOx products are safe to use as they are approved by the Ministry of Health (MOH), certified safe by the Health Science Authority (HSA) besides being halal.
“Though we know that there are numerous cosmetic brands in the market with their own charms and selling point, we take it as a healthy competition where we can use it as a source of reference for our own product improvement. In fact, we often take note of the development of leading cosmetics products from abroad as a source of inspiration,” says Karl.
On the other hand, Dr Dya has high hopes for DOCTOx. “By God’s grace, we look forward to our brand being on par with Estee Lauder and other international cosmetic brands in 5 year’s time. Let DOCTOx be known as a Malaysian pride and we want our community to be the one to confirm the quality of our products and be most satisfied with them.”