MR DOLLAR, a subsidiary of MR D.I.Y. Group (M) Berhad, steps up its humanitarian efforts to support the White Flag project via its initiative #KibarkanBenderaKamiBantuSegera. Through this initiative, MR DOLLAR will be distributing 1,000 food packages daily to those living within a 2km radius of MR DOLLAR stores throughout Peninsular Malaysia. The White Flag Project was started by concerned netizens to urge struggling households to raise a white flag, as a signal for help.

The food package consists of cooking oil, instant noodles, tea and coffee, biscuits, sweet creamer, and condiments. Throughout the campaign period, MR DOLLAR allocates 1,000 packages to be distributed on a daily basis. All 42 MR DOLLAR stores will be participating in this campaign.

Speaking of this campaign, MR D.I.Y Group’s Vice President of Marketing, Andy Chin said, “As a family man myself, I understand the struggles of the current situation, especially when one is unable to put food on the table. With #KibarkanBenderaKamiBantuSegera, we hope that we can do our best to help affected Malaysians weather through the storm.” 

“We urge all Malaysians to take part in supporting their families, friends and neighbours in this movement. By coming together as one, we can make a huge difference in each other’s’ lives. As a homegrown enterprise, MR DOLLAR will reach out to those in need as much as where and when needed,” added Ong.

(In support of the White Flag Campaign, MR DOLLAR extends help to families in need. Malaysians can participate in the campaign by sharing a photo of their neighbours/relatives/friends’ homes with a white flag to request for assistance.)

To participate in this movement, needy families may raise a white flag outside their homes, capture and share its photo to request for assistance via WhatsApp at +016 -7711079. Upon receiving the photos, MR DOLLAR’s customer service personnel will reach out to the recipients to arrange for delivery of the food package. Families, friends, and relatives of needy families may also submit the requests on their behalf.

MR. DOLLAR, a subsidiary of MR D.I.Y. Group (M) Berhad, is a dollar-store concept store that was established in August 2020. Built with a vision to be the dollar store of choice in Malaysia and its mission is to uplift the shopping experience through in-store layout improvement, to offer a wide product range so it provides customers greater convenience and more savings with every purchase. Visit their Facebook and Instagram for more information and updates.