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#ShowYourLayers: Magnum Ice Cream & Miley Cyrus To Bring Immersive Virtual Concert Experience
Magnum ice cream and Miley Cyrus team up to inspire fans around the world to #ShowYourLayers with its latest global campaign, Miley In Layers, a special virtual concert experience mastered in 8D sound on June 10th. Miley will be performing hits from her recent album ‘Plastic Hearts’ and a remastered cover of 80’s hit ‘Midas Touch’ by Midnight Star titled ‘Miley’s Touch’.
“The greatest super-power we have is our individuality. As I’ve evolved as an artist, I’ve been able to explore the different layers of who I am and what brings me pleasure – whether I’m writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered,” says Miley on her collaboration with Magnum ice cream.
“My biggest pleasure in life is music and I’m so excited to be performing in 8D for you all. I hope this campaign with Magnum ice cream inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure.”
Miley In Layers will stream on YouTube on June 10th at 2:30 PM EST and on the Magnum ice cream Instagram channel until June 17th.
Source: Magnum Ice Cream
